Tripleseat + HubSpot Sync

Last updated: October 3, 2025

Integration Overview

Integrate Tripleseat and HubSpot to unlock the full potential of both platforms.

Tightly align your Account/Company and Contact data with a seamless, bidirectional sync.

With this powerful integration, use Tripleseat as the source of truth for venue, room, and location availability, while syncing key Lead and Event data to HubSpot in real time. Sales and marketing teams can then access complete activity and revenue details in HubSpot, enabling better visibility and decision-making.

Use Tripleseat forms for lead generation and watch data flow instantly into HubSpot, where you can automate outreach, assign follow-up tasks, and power robust reporting.

Track lead conversions in HubSpot using synced data from Tripleseat to trigger automation, guide customer engagement, and reduce manual data entry.

Any Tripleseat Event that is converted from a Lead will preserve the same synced HubSpot Deal, offering closed-loop reporting and full lifecycle tracking from leads to closed deals.

Sync Flow Details

Tripleseat	HubSpot	Direction	Sync Frequency
Account	Company	↔ Bidirectional	Every 5 min
Contact	Contact	↔ Bidirectional	Every 5 min
Lead	Deal + Contact	→ One-way	Every 5 min
Event	Deal	→ One-way	Every 5 min

Key Features

Automatic property creation of all Tripleseat fields in HubSpot companies, contacts, and deals
Multi-tenant support (multiple Tripleseat accounts can sync to one HubSpot portal)
Near-real-time incremental syncing (as fast as every 5 minutes)
Timezone conversion
Error retry logic
ID mapping & linking

Configuration Checklist

Initial Setup	Installation Steps
Obtain Tripleseat Consumer Key & Secret Have HubSpot admin access ready For multi-tenant environments, set a Tripleseat account name Verify API access is enabled	Enter Tripleseat credentials Complete HubSpot OAuth Configure sync preferences Wait for property creation Monitor first sync run

Sync Behavior

What Triggers a Sync?	What Doesn't Sync?
Record created in source system Record updated in source system Every 5 minutes (scheduled)	Deleted records (soft delete only) Records without required fields Invalid email addresses (contacts)

Schema and Field Mappings

1. TripleSeat Accounts to HubSpot Companies

Direction: Bidirectional

Schedule: Every 5 minutes

Primary Key: Tripleseat Account ID
Custom Property Group: Tripleseat Account ({customer_name})

Note: Custom properties will be automatically created in HubSpot upon app installation.

TripleSeat Accounts to HubSpot Companies: Standard Property Mappings

Tripleseat Field	HubSpot Property	Type	Notes
id	ts_account_id	string	Unique Tripleseat account ID
id	externalId	string	External ID for cross-system linking
name	name	string	Company name
description	description	string	Company description
owned_by	ts_owned_by_id	dropdown	Tripleseat owner ID
created_at	ts_created_at	datetime	Stored in UTC
updated_at	ts_updated_at	datetime	Stored in UTC
deleted_at	ts_deleted_at	datetime	Stored in UTC
customer_id	ts_customer_id	string	Tripleseat customer ID
site_id	ts_site_id	dropdown	Tripleseat site ID
websites[0].url	website	string	Primary website URL
market_segment	ts_market_segment	string	Market segment
phone_numbers[type=Main].number	phone	string	Main phone number
phone_numbers[type=Main].extension	ts_phone_extension	string	Main phone extension
phone_numbers[type=Work].number	ts_work_phone	string	Work phone number
phone_numbers[type=Work].extension	ts_work_phone_extension	string	Work phone extension
phone_numbers[type=Home].number	ts_home_phone	string	Home phone number
phone_numbers[type=Home].extension	ts_home_phone_extension	string	Home phone extension
phone_numbers[type=Mobile].number	ts_mobile_phone	string	Mobile phone number
addresses[type=Main].address_type	ts_address_type	string	Type of main address
addresses[type=Main].address1	address	string	Main address line 1
addresses[type=Main].address2	address2	string	Main address line 2
addresses[type=Main].city	city	string	City
addresses[type=Main].state	state	string	State
addresses[type=Main].zip_code	zip	string	Zip code
addresses[type=Main].country	country	string	Country
addresses[type=Work].address1	ts_work_address	string	Work address line 1
addresses[type=Work].address2	ts_work_address2	string	Work address line 2
addresses[type=Work].city	ts_work_city	string	Work city
addresses[type=Work].state	ts_work_state	string	Work state
addresses[type=Work].zip_code	ts_work_zip	string	Work zip code
addresses[type=Work].country	ts_work_country	string	Work country
addresses[type=Home].address1	ts_home_address	string	Home address line 1
addresses[type=Home].address2	ts_home_address2	string	Home address line 2
addresses[type=Home].city	ts_home_city	string	Home city
addresses[type=Home].state	ts_home_state	string	Home state
addresses[type=Home].zip_code	ts_home_zip	string	Home zip code
addresses[type=Home].country	ts_home_country	string	Home country
addresses[type=Other].address1	ts_other_address	string	Other address line 1
addresses[type=Other].address2	ts_other_address2	string	Other address line 2
addresses[type=Other].city	ts_other_city	string	Other city
addresses[type=Other].state	ts_other_state	string	Other state
addresses[type=Other].zip_code	ts_other_zip	string	Other zip code
addresses[type=Other].country	ts_other_country	string	Other country
custom_fields[slug=cf_industry].value	ts_cf_industry	string	Custom field: Industry
timestamp	ts_last_sync_timestamp	datetime	Timestamp of last sync

HubSpot Companies to TripleSeat Accounts: Standard Property Mappings

HubSpot Property	Tripleseat Field	Notes
name	name	Company name
description	description	Description
website	websites[0].url	Requires special handling
ts_market_segment	market_segment	Market segment

2. TripleSeat Contacts to HubSpot Contacts

Direction: Bidirectional

Schedule: Every 5 minutes

Primary Key: Tripleseat Contact ID

HubSpot Custom Property Group: Tripleseat Contact ({customer_name})

Special Considerations:

Email is used for contact matching in HubSpot
Multiple email addresses not fully supported in reverse sync
Contact type preserved for segmentation

TripleSeat Contacts to HubSpot Contacts: Standard Property Mappings

Tripleseat Field	HubSpot Property	Type	Notes
id	ts_contact_id	string	Unique Tripleseat contact ID
id	externalId	string	External ID for cross-system linking
first_name	firstname	string	First name
last_name	lastname	string	Last name
account_id	ts_account_id	string	Associated account ID
customer_id	ts_customer_id	string	Tripleseat customer ID
site_id	ts_site_id	dropdown	Tripleseat site ID
title	jobtitle	string	Job title
email_opt_in	ts_email_opt_in	boolean	Email marketing preference
owned_by	ts_owned_by_id	dropdown	Owner
created_at	ts_created_at	datetime	Created date (UTC)
updated_at	ts_updated_at	datetime	Updated date (UTC)
deleted_at	ts_deleted_at	datetime	Deleted date (UTC)
owner_id	ts_owner_id	string	Owner ID
contact_type	ts_contact_type	string	Contact type
email_addresses[0].address	email	string	Primary email
email_addresses[1+].address	hs_additional_emails	string	Additional emails (semicolon-separated)
phone_numbers[type=Main].number	phone	string	Main phone number
phone_numbers[type=Main].extension	ts_phone_extension	string	Main phone extension
phone_numbers[type=Mobile].number	mobilephone	string	Mobile phone number
phone_numbers[type=Work].number	ts_work_phone	string	Work phone number
phone_numbers[type=Work].extension	ts_work_phone_extension	string	Work phone extension
phone_numbers[type=Home].number	ts_home_phone	string	Home phone number
phone_numbers[type=Home].extension	ts_home_phone_extension	string	Home phone extension
addresses[type=Main].address1	address	string	Main address line 1
addresses[type=Main].address2	ts_address2	string	Main address line 2
addresses[type=Main].city	city	string	City
addresses[type=Main].state	state	string	State
addresses[type=Main].zip_code	zip	string	Zip code
addresses[type=Main].country	country	string	Country
addresses[type=Work].address1	ts_work_address	string	Work address line 1
addresses[type=Work].address2	ts_work_address2	string	Work address line 2
addresses[type=Work].city	ts_work_city	string	Work city
addresses[type=Work].state	ts_work_state	string	Work state
addresses[type=Work].zip_code	ts_work_zip	string	Work zip code
addresses[type=Work].country	ts_work_country	string	Work country
addresses[type=Home].address1	ts_home_address	string	Home address line 1
addresses[type=Home].address2	ts_home_address2	string	Home address line 2
addresses[type=Home].city	ts_home_city	string	Home city
addresses[type=Home].state	ts_home_state	string	Home state
addresses[type=Home].zip_code	ts_home_zip	string	Home zip code
addresses[type=Home].country	ts_home_country	string	Home country
addresses[type=Other].address1	ts_other_address	string	Other address line 1
addresses[type=Other].address2	ts_other_address2	string	Other address line 2
addresses[type=Other].city	ts_other_city	string	Other city
addresses[type=Other].state	ts_other_state	string	Other state
addresses[type=Other].zip_code	ts_other_zip	string	Other zip code
addresses[type=Other].country	ts_other_country	string	Other country
timestamp	ts_last_sync_timestamp	datetime	Timestamp of last sync

HubSpot Contacts to TripleSeat Contacts: Standard Property Mappings

HubSpot Property	Tripleseat Field	Notes
firstname	first_name	First name
lastname	last_name	Last name
jobtitle	title	Job title
email	email_addresses[0].address	Primary email
ts_contact_type	contact_type	Contact type
ts_email_opt_in	email_opt_in	Email preferences
Address/phone fields	addresses/ phone_numbers arrays	Limitations apply due to Tripleseat allowing unlimited address/phone values

3. TripleSeat Leads to HubSpot Deals and Contacts

Direction: One-way (Tripleseat → HubSpot)

Schedule: Every 5 minutes

Note: This sync creates two objects in HubSpot from a single Tripleseat Lead, Contacts and Deals.

Tripleseat Leads to HubSpot Contacts: Standard Property Mappings

Tripleseat Field	HubSpot Property	Type	Notes
id	ts_lead_id	string	Unique Tripleseat lead ID
id	externalId	string	External ID for cross-system linking
first_name	firstname	string	First name
last_name	lastname	string	Last name
company	company	string	Company name
phone_number	phone	string	Phone number
phone_number_extension	ts_phone_number_extension	string	Phone extension
email_address	email	string	Validated email address
additional_information	ts_additional_information	string	Additional information
lead_form_id	ts_lead_form_id	string	Lead form ID
owned_by	ts_owned_by_id	dropdown	Owner
contact_preference	ts_contact_preference	string	Preferred contact method
referral_source_id	ts_referral_source_id	string	Referral source ID
referral_source_other	ts_referral_source_other	string	Other referral source
event_style	ts_event_style	dropdown	Event style
converted_at	ts_converted_at	datetime	Conversion date (UTC)
created_at	ts_created_at	datetime	Created date (UTC)
updated_at	ts_updated_at	datetime	Updated date (UTC)
deleted_at	ts_deleted_at	datetime	Deleted date (UTC)
customer_id	ts_customer_id	string	Tripleseat customer ID
site_id	ts_site_id	dropdown	Tripleseat site ID
turned_down_at	ts_turned_down_at	datetime	Turned down date (UTC)
turned_down_reason	ts_turned_down_reason	string	Reason lead was turned down
booking_lead	ts_booking_lead	boolean	Indicates if lead is associated with booking
email_opt_in	ts_email_opt_in	boolean	Email opt-in status
event_description	ts_event_description	string	Event description
guest_count	ts_guest_count	number	Estimated guest count
event_date	ts_event_date	date	Event date
account_id	ts_account_id	string	Linked Account ID
contact_id	ts_contact_id	string	Linked Contact ID
event_id	ts_event_id	string	Associated Event ID
booking_id	ts_booking_id	string	Associated Booking ID
campaign_name	ts_campaign_name	string	Campaign name
campaign_source	ts_campaign_source	string	Campaign source
campaign_medium	ts_campaign_medium	string	Campaign medium
campaign_term	ts_campaign_term	string	Campaign term
campaign_content	ts_campaign_content	string	Campaign content
selected_lead_sources	ts_selected_lead_sources	checkbox	Multiple lead sources (checkbox)
start_time	ts_start_time	string	Event start time
end_time	ts_end_time	string	Event end time
location.id	ts_location	dropdown	Event location
owner.id	ts_owner_id	string	Owner ID
timestamp	ts_last_sync_timestamp	datetime	Timestamp of last sync

TripleSeat Leads to HubSpot Deals: Standard Property Mappings

Tripleseat Field	HubSpot Property	Type	Notes
id	ts_lead_id	string	Unique Tripleseat lead ID (deal reference)
id	externalId	string	External ID for cross-system linking
first_name	ts_first_name	string	Contact first name
last_name	ts_last_name	string	Contact last name
concat(first_name, " ", last_name)	dealname	string	Deal name (concatenated full name)
"LEAD"	dealstage	string	Default deal stage
company	ts_company	string	Company name
phone_number	ts_phone_number	string	Phone number
phone_number_extension	ts_phone_number_extension	string	Phone extension
email_address	ts_email	string	Email address
additional_information	description	string	Deal description
lead_form_id	ts_lead_form_id	string	Lead form ID
owned_by	ts_owned_by_id	dropdown	Owner
contact_preference	ts_contact_preference	string	Contact preference
referral_source_id	ts_referral_source_id	string	Referral source
referral_source_other	ts_referral_source_other	string	Other referral source
event_style	ts_event_style	dropdown	Event style
converted_at	ts_converted_at	datetime	Conversion date (UTC)
created_at	ts_created_at	datetime	Created date (UTC)
updated_at	ts_updated_at	datetime	Updated date (UTC)
deleted_at	ts_deleted_at	datetime	Deleted date (UTC)
customer_id	ts_customer_id	string	Tripleseat customer ID
site_id	ts_site_id	dropdown	Tripleseat site ID
turned_down_at	ts_turned_down_at	datetime	Deal lost date
turned_down_reason	ts_turned_down_reason	string	Reason for deal loss
booking_lead	ts_booking_lead	boolean	Booking lead flag
email_opt_in	ts_email_opt_in	boolean	Email opt-in status
event_description	ts_event_description	string	Description of the event
guest_count	ts_guest_count	number	Number of expected guests
event_date	ts_event_date	date	Event date
account_id	ts_account_id	string	Linked Account ID
contact_id	ts_contact_id	string	Linked Contact ID
event_id	ts_event_id	string	Linked Event ID
booking_id	ts_booking_id	string	Associated Booking ID
campaign_name	ts_campaign_name	string	Campaign name
campaign_source	ts_campaign_source	string	Campaign source
campaign_medium	ts_campaign_medium	string	Campaign medium
campaign_term	ts_campaign_term	string	Campaign term
campaign_content	ts_campaign_content	string	Campaign content
selected_lead_sources	ts_selected_lead_sources	checkbox	Lead sources (multi-select)
start_time	ts_start_time	string	Event start time
end_time	ts_end_time	string	Event end time
location.id	ts_location	dropdown	Location
owner.id	ts_owner_id	string	Owner ID
timestamp	ts_last_sync_timestamp	datetime	Timestamp of last sync

4. TripleSeat Events to HubSpot Deals

Direction: One-way (Tripleseat → HubSpot)

Schedule: Every 5 minutes

Primary Key: Tripleseat Event ID

Tripleseat Events to HubSpot Deals: Property Mappings

Tripleseat Field	HubSpot Property	Type	Notes
id	ts_event_id	string	Unique identifier
id	externalId	string	For ID linking
name	dealname	string	Deal name
event_date_iso8601	ts_event_date_iso8601	date	Event date
status	dealstage	string	Deal stage (mapped to pipeline stage)
event_start_utc	ts_event_start_utc	datetime	Start time UTC
event_end_utc	ts_event_end_utc	datetime	End time UTC
event_start_time	ts_event_start_time	string	Event start time
event_end_time	ts_event_end_time	string	Event end time
start_date	ts_start_date	date	Start date
end_date	ts_end_date	date	End date
setup_time	ts_setup_time	number	Setup time
teardown_time	ts_teardown_time	number	Teardown time
event_start_time_with_setup_time	ts_event_start_time_with_setup_time	string	Start with setup
event_end_time_with_teardown_time	ts_event_end_time_with_teardown_time	string	End with teardown
event_timezone	ts_event_timezone	string	Event timezone
event_style	ts_event_style	string	Event style
guest_count	ts_guest_count	number	Guest count
guaranteed_guest_count	ts_guaranteed_guest_count	number	Guaranteed count
food_and_beverage_min	ts_food_and_beverage_min	string	F&B minimum
price_per_person	ts_price_per_person	string	Price per person
deposit_amount	ts_deposit_amount	string	Deposit amount
rental_fee	ts_rental_fee	string	Rental fee
actual_amount	ts_actual_amount	string	Actual amount
grand_total	amount	number	Deal amount
amount_due	ts_amount_due	string	Amount due
description	description	string	Event description
contact_id	ts_contact_id	string	Contact ID
account_id	ts_account_id	string	Account ID
lead.id	ts_lead_id	string	Lead ID
owned_by	ts_owned_by_id	dropdown	Owner
created_at	createdate	datetime	HubSpot create date
created_at	ts_created_at	datetime	Created date
updated_at	ts_updated_at	datetime	Updated date
deleted_at	ts_deleted_at	datetime	Deleted date
customer_id	ts_customer_id	string	Customer ID
site_id	ts_site_id	dropdown	Site ID
location.id	ts_location_id	dropdown	Location
location.name	Used for Location dropdown label	string	Location name for enum
rooms	ts_room_ids	checkbox	Multiple rooms
managing_user_ids	ts_managing_user_ids	checkbox	Multiple users (semicolon-separated)
unassigned	ts_unassigned	boolean	Unassigned flag
post_as	ts_post_as	string	Post as
created_by	ts_created_by_id	dropdown	Created by user
updated_by	ts_updated_by_id	dropdown	Updated by user
offsite_address.address1	ts_offsite_address_address1	string	Offsite address 1
offsite_address.address2	ts_offsite_address_address2	string	Offsite address 2
offsite_address.city	ts_offsite_address_city	string	Offsite city
offsite_address.state	ts_offsite_address_state	string	Offsite state
offsite_address.zip	ts_offsite_address_zip	string	Offsite zip
offsite_address.country	ts_offsite_address_country	string	Offsite country
offsite_address.address_type	ts_offsite_address_type	string	Offsite address type
document_ids	ts_document_ids	string	Document IDs
event_type_id	ts_event_type	dropdown	Event type
selected_lead_sources	ts_selected_lead_sources	checkbox	Lead sources
lost_reason.name	ts_lost_reason	string	Lost reason
category_totals	ts_category_totals	string	Category totals (formatted)
billing_totals	ts_billing_totals	string	Billing totals (formatted)
owner.email	ts_owner_email	string	Owner email
owner.first_name + owner.last_name	ts_owner_name	string	Owner name

Tripleseat Bookings to HubSpot Deals: Property Mappings

Tripleseat Field	HubSpot Property	Type	Notes
booking_id	ts_booking_id	string	Booking ID
booking.name	ts_booking_name	string	Booking name
booking.status	ts_booking_status	string	Booking status
booking.event_ids	ts_booking_event_ids	string	Event IDs (semicolon-separated)
booking.total_event_actual_amount	ts_booking_total_event_actual_amount	number	Total event actual
booking.total_actual_amount	ts_booking_total_actual_amount	number	Total actual
booking.total_event_grand_total	ts_booking_total_event_grand_total	number	Total event grand
booking.total_grand_total	ts_booking_total_grand_total	number	Total grand
booking.post_as	ts_booking_post_as	string	Booking post as
booking.start_date	ts_booking_start_date	date	Booking start
booking.end_date	ts_booking_end_date	date	Booking end
booking.definite_date	ts_booking_definite_date	date	Definite date
booking.tentative_date	ts_booking_tentative_date	date	Tentative date
booking.lost_date	ts_booking_lost_date	date	Lost date
booking.created_by	ts_booking_created_by_id	dropdown	Created by
booking.updated_by	ts_booking_updated_by_id	dropdown	Updated by
booking.owned_by	ts_booking_owned_by_id	dropdown	Owned by
booking.created_at	ts_booking_created_at	date	Created at
booking.updated_at	ts_booking_updated_at	date	Updated at
booking.deleted_at	ts_booking_deleted_at	date	Deleted at
booking.market_segment	ts_market_segment	string	Market segment
booking.booking_forecast	ts_booking_forecast	number	Booking forecast
booking.category_forecasts	ts_category_forecasts	string	Category forecasts